Monday, April 30, 2007
I love fashion and would never want to give up my stilettos, cropped jackets and tunic tops but I also care about the environment and if I know I could buy eco-friendly clothing made out of organic, natural or recycled materials then I would definitely start converting over to friendlier fashion. However, it seems that if you want to wear this eco clothing you are restrained and limited to certain style, or what I consider non-style.
What we need are more directional designers going green...a ton more. We need more Stella McCartneys within the industry. More fashion designers with a conscious. I know that it's a far stretch to think that soon all designer will go green, as fashion is all about abundance and excessiveness but if we could get a balance, or even a small percentage of leading designers converted, it would be great start.
I was quite disappointed at the fashion offered at the show and hope that over the next couple of years/shows there will be an increase in innovative high style eco-conscious fashion labels. It is great that most of the clothing/style does suit the activists it is not enough to just attract or target such a niche market, we need to widen our scope and target everyone.
I would love to go to a show like The Green Living Show and find my favorite brands go green. I would love to see 7 For All Mankind, for example, do an organic cotton jean. I would love to one day watch an Oscar de la Renta show or a DVF show and know that the clothing is made with an environmental conscious.
If the problems persistent with Global Warming are to ever disperse, every nation, every country, every company and every citizen needs to start doing their part, even if it is as little as using less paper and recycling. All these small things aggregated is enough to make a difference. A big difference.
Reduce. Reuse. Recycle. Even all you fashionistas!
Photos: cottonginny.com, roots.com
Sunday, April 29, 2007
Saturday, April 28, 2007
Friday, April 27, 2007
Thursday, April 26, 2007
Photos: Spring 2008 Carolina Herrera Bridal - nymagazine.com
Wednesday, April 25, 2007
Tuesday, April 24, 2007
Monday, April 23, 2007
Fashion Week Daily reported - "The cameras were rolling at a tea party Lauren duPont and Amanda Brooks threw for Thakoon Panichgul at Bergdorf Goodman last Thursday, where one of the film’s field producers revealed that 500 total hours of coverage will be filmed, with just an hour-and-a-half making the final cut".
I seriously wonder where the other 498-and-a-half hours will go - you tube, spin offs, reality show, ebay.....
Every single fashion industry person, from the aspiring journalist to the retired design veteran is anxiously awaiting the premier (no matter what they say). Who isn't the least bit curious about what really happens behind those glass windows on the 12th floor of 4 Times Square? The premier is slated for 2008, exact date is still to be determined.
Photo: Vogue September 2006
Sunday, April 22, 2007
I absolutely love the Style Advisor section. The Style Advisor allows visitors to choose from a variety of lifestyle situations and then selects an appropriate outfit based on the their chosen lifestyle. The technology is fantastic as it allows the visitor to see a 360˚ life-like model modeling each outfit against a backdrop image of the lifestyle. In addition to the visuals, are pop up Style Notes that the visitor may read to get more of a well-rounded experience.
For example, one lifestyle, “Walking the Streets of New York”, puts the model in an emblazoned tee, black jeans and kicks. The style notes say, "The streets of New York are not Scorcese’ mean anymore. More people carry ipods than baseball bats, but that doesn’t mean the edge is gone. It’s still a concrete jungle out there and you want to look like you were born to roam it.” To further enhance the lifestyle is a backdrop image of an NYC subway station.
Other lifestyles a visitor can choose from include - Office on Friday, Dinner Party, Meeting Girls at the Club, Dinner with Girlfriend, Playing Poker, Pool Hall, Art Gallery, At a Concert, Hanging at Home, Pick-up Football and Lunch at Cafe.
What is even more interesting is that the visitor may pick their preferred type of jeans, i.e. Sandy Blue Dark Denim and then match it with a lifestyle situation i.e. Art Gallery and out pops an entire outfit. No need for a personal stylist- let nauticajeansco.com do it for you boys!
The N-Series jeans come in – Loose Fit, Big Ez, Classic Fit, Easy Fit, Big Baggy, Bootcut, and Carpenter and each style comes equipped with its own 360˚ image, detailed product information and a direct shopping link to Macys.com.
The site is fantastic. It appeals to the man with no style sense just as much as to the man with style sense. I think every online retailer catering to men should use this "style advisor" technology as a platform to engage their male customer. Actually, they should use it to entice and engage their entire customer base from young women to older men.
I think this technology breaks down the cookie-cutter online merchandising mold (of choosing a style, a color and a size and then waiting for the site to pop out with pre-determined selections) and adds some excitement to the online shopping experience. Once again bravo Nautica Co. for churning out such an engaging site, now all that is missing is one for the ladies.
Photos courtesy of Nautica Co.
Saturday, April 21, 2007
Enter live-n-jeans.com, the gateway to a super cool, super stylish fashion home for men. Inspired by the hit HBO TV show Entourage, live-n-jeans.com was created around the central theme of three hip guys and their modern lifestyles. From chilling out by day to hitting the town by night, all three guys, literally, live in their jeans, no matter what the occasion - hence, the promo title Live-N-Jeans.
The site, a promotional vehicle for the launch of their new jean, the N-Series, is chock-full of interactive features - video reels with blog-like commentary, music clips and a MySpace link. These features provide a high level of "stickiness" – an industry buzz word indicating the capacity of a website to keep visitors on the site for the longest possible time. On a scale of 1-to-10 (10 being the highest), I think live-n-jeans.com rates a 10+. I've been on the site multiple times and every time, I discover something new.
The web videos are a cheeky take on the un-cool guy-next-door with a bad fashion sense and the wrong pair of jeans. Their videos are purposely corny and I think a great deal of market research went into producing "un-cool" rather than "cool" videos. Men are more likely than females to replay, revisit and tell their friends about these "hilarious videos they saw on the Nautica site" and are less likely to respond to a great video they saw on a fashion website. Females on the other hand are the opposite, watching an "un-cool" video is a turn off and they are more likely than not to stop watching the video, never revisit the site and never tell their friends about it.
Nautica Co. hit it right on when they posted these videos and has definitely built a stellar attraction. Even if the videos are corny, it does not matter; they are funny and provide great entertainment.
Another main attraction to the site is the Live-N-Jeans Sweepstakes. Modeled once again after the hit HBO show Entourage, the sweepstakes offers visitors the opportunity to live their own Entourage experience, by offering them a chance to win a trip to a cool and stylish city. The Live-N-Jeans Sweepstakes will grant 4 winners with an all expensed paid trip for them and a friend to Los Angeles, New York, Miami or Chicago (Airfare, hotel, food and transportation to and from the airport will be provided. Contest ends May 8th. Click to Enter).
The sweepstakes is yet another traffic/excitement building feature to this grand scale promotional campaign all with the intention of hitting their new target customer - the 20-something, Entourage loving, cool and stylish American male.
I think they have done more than a phenomenal job at understanding this market and appealing to them in a positive results driven way and I truly believe that in the end, every dollar spent on this campaign will be worth it. We live in such a media soaked world that getting to any consumer is a challenge but getting to the male consumer in a non-sexual way is an even bigger challenge and I say bravo to Nautica Co. for going the non-sex route – it is great proof that sex is not the only thing that sells.
Photos & Videos courtesy of Nautica Co. & hbo.com
Friday, April 20, 2007
Vogue is really on a mission to promote their may issue as well as justify why they put Gap (a low-end retailer(according to Vogue)) on their cover - because the whole new trend of dressing is high/low. However, the high/low look has been around for years now...it is nothing new.
I think that they could have done a better job with the styling...a much better job. I do not think they really represented the aesthetic of Vogue. I know they wanted to appeal to the early rising suburban housewives but they really should have represented a little better.
And correction...the last time there was an all model cover was September 2004 not in 1992.
Thursday, April 19, 2007
The first mandate of the new Design Edition collection was for each designer to create three interpretations of the classic white shirt, a great Gap classic. The collection will be available in the U.S., Canada, U.K. and Japan , as well as online at gap.com. Prices range from $68 to $88.
To kick off the launch, the CFDA/Vogue Fashion Fund honoured all three designers at the Bowery Hotel. The attendees were apparently greeted with a blow up of the May 2007 Vogue cover - the all model/all white shirt cover. All the white shirts featured on the cover were the the design trio's Gap creations.
With the may cover, Vogue is making a definite statement toward promoting emerging talent, both in terms of designers and models. Also, they are promoting the whole high/low concept of dressing by pairing these affordable shirts with skirts by Herrera, Oscar and Armani (amongst others).
Congrats to Vogue for pulling off yet another great collaborative effort. When Anna Wintour says, that Vogue "...sets the standard or declares the mood of the country...", this is exactly what she means.
This cover makes a clear cut statement - Gap, high/low dressing, Doo.ri, Thakoon, Rodarte, and Lily Donaldson, Caroline Trentini, Raquel Zimmermann, Chanel Iman, Doutzen Kroes, Coco Rocha, Agyness Deyn, Sasha Pivovarova, Jessica Stam and Hilary Rhoda are in, are hot, are stylish and should be on the tips of everyone's tongues. What it says for the mood of the country is that we are ready for bright happy days.
For more information and to see all styles, check out gap.com - they did a great promo web feature.
Wednesday, April 18, 2007
Tuesday, April 17, 2007
Why does it have to be one or the other, why can't the mags, Vogue especially, include a nice balance into their monthly cover rotation. I would love to see a celeb but I would just as much love to see a model. It is enough with the Nicole Kidmans, Renée Zellwegers and the Keira Knightleys on Vogue covers. There are so many interesting and beautiful women figures (models included). I would like to see diversity.
I love this May cover it reminds me of the covers from the '90s but there are too few and far in between. The last all model cover was September 2004. We had to wait almost 2 1/2 years to see fashion models on a fashion magazine. Something is a little out of whack, unbalanced maybe, but so is our entire world (i.e. the global warming effect), so when you take that into consideration, I guess having no fashion models on the covers of fashion magazines fits right in.
Monday, April 16, 2007
Chanel Haute Couture in action. This meuille-feuille-like Chanel Haute Couture creation from the spring 2007 season is brought to life on young Miss Charlotte Casiraghi (daughter of Princess Caroline of Monaco). Seeing couture on the runway is one thing but seeing it on a BYT changes your scope of "couture" perception. When you view these garments on the runway you do not see its beauty, the details, and the intricateness in its entirety. I feel you only really see the true wonders of couture , that of ethereal magnificence, when it is brought to life by the personality wearing it...and Miss Casiraghi injects plenty of personality into this robe à la main.
Photo: Charlotte Casiraghi at the Bal de la Rose, dancing with her older brother, Andrea, March 25, 2006 - style.com
Thursday, April 12, 2007
The store caters to the true made-to-measure man, as the boutique is equipped with private bespoke ateliers incorporating two tailors and five seamstresses (ready-to-wear suits start at $3,000 and bespoke suits start at $5,000). Other boutique specialities include an octagonal marble and mercury mirror perfumery room, where one can purchase a fragrance or order a custom blend; a reception area, butlers and maids, and rooms for shirting, shoes, luggage, socks and outerwear.
With this new venture Ford is looking to create the next generation of luxury services and products by throwing personalization, romance and old world glamour into the mix. I think that he will soon roll out a full woman's collection, a home collection, baby, kid's and so on....this is only the beginning. I truly believe that Tom Ford is the next Ralph Lauren or Giorgio Armani.
It is an industry rarity to reach or attempt to reach megawatt luxury brand status. Just as it is an almost impossible feat to become the next Frank Sinatra. However, I believe that every couple of decades someone or something special emerges to carry on the torch. Someone or something that truly becomes the next great, the next icon, the next legend. Tom Ford is, without any doubt, the next great, mega luxury brand - the next great fashion legend.
Read more at wwd.com
Wednesday, April 11, 2007
Mood: Energetic, crazy (Christian Louboutin)
Mood: happy, sexy (Christian Louboutin)
Mood: casual, calm (Pedro Garcia)
Mood: serious, determined (Anya Hindmarch)
Mood: fun, vibrant (Bottega Veneta)
Tuesday, April 10, 2007
The fabulous shoes
A sneak peak at the fall 2007 ready-to-wear line I'm just loving this coat.
Photos: neimanmarcus.com, shopbop.com