Love DKNY's marketing ploy to pull people to dkny.com. They have errected bright orange bikes all throughout the city emblazoned with dkny.com. This is what they call zero dollar advertisng....brilliant! And once you are on the site, orange is prevalent everywhere, for one their homepage backdrop is bright orange, and every piece of clothing featured on the intro has a touch of orange...this is what they call consistency and thorough deliverance of an advertising message, which in this case is, orange is the color for now! Love the strategy, it is low cost and effective and you cannot get better than that.
Photo: coutersoy of fashionologie.com