"You have a much better life...if you wear impressive clothes."
Check out some of the movie clips:
The Campbell's Warhol Soup Cans
Apparently (according to Barneys Creative Director Simon Doonan), Warhol was chosen because, “despite his major art-world standing, Andy had a distinctly frivolous side. He loved spending money. He loved shopping. He designed store advertising and reveled in it. He decorated store windows and proudly signed them! He is, in many ways, a kind of patron saint of American retail. For Andy, stores represented a kind of heaven on earth.”
I think the campaign was a fantastic idea. It was a great merge between art, fashion, commerce and history. A kind of merge I would like to see more of within the industry.
Not to mention this campaign also gave back. Barneys held a window installation of Warhol portraits done by the local children’s art program. 100% of the funds raised through the auction of these portraits will be donated to the program.
Children's potraits from The East Harlem School
Kudos to Barneys.
Click here to read Simon Doonan's account on the Warhol campagin.
Some of the store's Window Displays:
Photos: barneys.com, flickr.com
Photos: WWD, Tuesday, September 19, 2006