Madonna is set to launch "M by Madonna" this coming spring but don't get too excited this is to be a limited-edition one time deal with none other than the Swedish retailer H&M. Instead of scooping up another design star, the company has entered into "a more of a style icon collaboration versus a designer collaboration,"as noted by a company spokesperson. Slated to be in stores March 2007, the collection of 30 garments and 10 coordinating accessories will include tailored trench coats, feminine dresses, sexy narrow-leg pants and fitted jackets. I am assuming that this collaboration will be nothing like the white track suit H&M designed with the Material Girl. At least I am hoping so because that suit was quite embarrassing, to say the least. By the looks of the sketches, I think that this union will be much more interesting. Hopefully I will be able to get my hands on at least one piece, unlike Viktor & Rolf. Apparently, we will all have better chances, as the collection will be available in 1,300 H&M's worldwide as opposed to the designer collaborations that were just available in flagship stores. Stay tuned.
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