According to CNBC, Tinsley Mortimer, a permanent fixture on New York's social scene, is considered - The Modern Socialite. Mortimer, the socialite turned entrepreneur, is a working girl. She is not a just a lady who lunches but one who earns her own money. Mortimer, a descendant of Thomas Jefferson, known for her philanthropic efforts, her preferred charities include, Memorial Sloan-Kettering Cancer Center, the Natural History Museum, and New Yorkers for Children, has her own handbag collection under the Samantha Thavasa brand, and her own clothing collection, Riccimie, exclusively sold in Japan. Ms.Mortimer also has a Dior Lipgloss named after her, called Tinsley Pink. Apart from fashion, she has been hired as Lifestyle Director for a new New York luxury condominium. She is to lend her branding power to the new development and advise the developers on layout designs, amenities packages and décor. And you will always find her front and center at the circuit of fashion shows during New York Fashion Week. Is Tinsley Mortimer on the way to Tory Burch status? I think beyond.