Tuesday, November 14, 2006


I am not too sure why this medium has not been fully exhausted sooner but Calvin Klein plans to, once again, pave the way to fashion television advertising by making its re-entrance with its first ever TV campaign for the house's White Label collection. The 30 second spot is scheduled to air on November 20th (on NBC, ABC, E!, Bravo, TLC, TBS, and USA) and will feature merchandise from the holiday 2006 line.

The commercial is supposed to ring fantasy can be reality. According to style.com, the campaign features the model Gabriel Aubry in a glass penthouse looking at (the model)Doutzen Kroes on a flat screen TV; Aubrey is then joined by Kroes, and the scene ends with them in the apartment. The spot concludes with a closing voice-over that says, “You can make a wish…or you can make it happen. Calvin Klein. A World of Style.” I am excited to see a fashion ad on TV. I think that the industry should be utilizing this medium much more than what they are. Besides The Gap, Old Navy and Macy's I cannot really think of any other fashion company that have regular TV spots. Regardless if we like to or not, we all are forced to soak up commercials (even if we leave the room, change channels or TIVO), so I figure it's better off being interrupted by beauty than by Mr. Clean.

Photos: style.com

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