Thursday, August 09, 2007

The House of Holland

For those whom have been seeing these flashy, oversized, sloganed tees of late, they are from Brit designer Henry Holland. His label, House of Holland, popped up on the runways last season at London's Fashion East Show, a project aimed at getting new and upcoming designers international exposure. His double entendred rhymes/puns splattered over neon bright tees have been quite the editorial hit, creeping up in magazines across the globe from American Elle, Teen Vogue and Marie Claire, to Russian Vogue, Grazia Middle East, Famous Australia to Elle UK, the Sunday Times and London Daily Telegraph. His collections, so far, have been divided up into three categories Fashion Groupies, Pleb or Celeb?, and New Designs (I am assuming he couldn't quite come up with a name for this group). The tees are sold at Harvey Nichols in London, Barneys in NY and Colette in Paris among other international points of sale, such as Ambush in Singapore. The shirts range from $40 to $70 and if you so which to sport them I suggest you do so quickly before the fun wares out. And I am confident that in a couple of months, weeks maybe, these fun little tees will just be another entry into fashion's history. I think though, that they are fun and whimsical and exactly what the industry needs from time to time - a diversion off the beaten fashion path. Who knows he may be the next Galliano!


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