The new Gianfranco Ferré campaign pays homage to the late designer through the eyes of the house's new Creative Director Lars Nilsson. Apparently the clothing was designed by Ferré and his assistant but it was Nilsson who set the tone for the campaign which subsequently offers us a glimpse of Lars Nilsson for Gianfranco Ferré of which will break at Milan Fashion Week in February. I admire the direction that Nilsson is bringing the house and I love this ad campaign, it so reminds me of my favorite Helmut Newton photo of YSL's Le Smoking (see below). I think that the campaign is dramatic and makes me quite excited to see Nilsson's first collection for the house.
The ad will be released in select February fashion publications.
Photos: fashionweekdaily.com; garfnet.org