Saturday, February 02, 2008

Gucci Loves NY

Gucci has launched a new website to promote the opening of their new 5th Avenue mega store. Visit to see just how much Gucci loves New York City. Take a look at Creative Director Frida Giannini and CEO Mark Lee's favorite New York spots. Along with the Company's executives they have enlisted some of the industry's most popular bloggers to submit pictures of their favorite NY haunts, and if you submit your own pics of your most revered corners of the city you can win a Gucci handbag.

And while you are on the site do not forget to take a peak inside the new 5th Avenue phenomenon with their virtual tour guide. I love the shoe salon, it mimics a fabulous NYC lounge. I wonder, if along with shoes, they will be offering their patrons Mojitos?

And of course it goes without saying, there is a special edition Gucci Loves NY bag made just for this flawlessly engineered marketing ploy. The bag is only available at the 5th Avenue location and 100% of the proceeds will benefit the Playground Partners of the Central Park Conservancy.

Oh, and did I mention, it was the Material Girl they choose for the site's mood music...hmm, that brings us back to the big February 8th charity benefit hosted by Gucci and Madonna.

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